4 Must-Know SEO Tips For Freelancers
You can gain more clients and build a positive reputation as a freelancer through one key strategy: SEO (search engine optimization). Search Engine Journal states that businesses within the first three organic search ranking positions get more than 50% of the click-throughs for the search query, allowing them to get the attention of most consumers that need their business offerings. On top of that, these strategies can also benefit new businesses that want to build their trustworthiness and credibility within their industry.
So, if you want to be the go-to freelancer for a specific service, you should use SEO strategies to your advantage. To start, here are some must-know digital marketing tips that can help you flourish in your freelance career:
Strengthen your personal brand by using targeted messages
There are usually plenty of freelancers who can offer the same services. However, you can stand out from the competition by building a strong personal brand using SEO.
Writer and editor Jessica Majewski explains that your personal brand reflects your working style, values, and personality, which is why it can attract clients who share similar values or prefer your approach to the service. You can establish your brand as a freelancer by crafting a message that clearly communicates what you can offer to your clients.
Then, it’s critical to share this message on various posts on your website and social media profiles so that search engines can associate you with the keywords in your brand message.
Study the SEO strategy of your competitors to get ahead
Aside from strengthening your personal brand, you can also stay ahead of your competitors by studying their SEO strategies.
If you’re not getting more clients than your competitors, Business News Daily recommends doing a competitive analysis to understand where you need to improve and identify which trends you need to leverage. One of the main factors that should be considered in your analysis is your competitors’ SEO strategy because this will help you recognize how they can rank high and get more click-throughs on Google.
By studying their strategy, you can figure out how to set yourself apart from other freelancers and maximize marketing opportunities they haven’t discovered yet.
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Maximize emerging trends through SEO and PPC strategies
Trends can cause people to pay more attention to your industry. Fortunately, you can use these trends in your favor by combining your SEO strategies with PPC (pay-per-click). advertisements.
Though SEO can already help you maximize trends, Ayima states that merging SEO and PPC allows you to get more coverage as an up-to-date freelancer. Your freelance business can also be more strongly associated with important industry trends, especially if your name appears on both search engines and pay-per-click advertisements. As such, it’s critical to combine your SEO strategies with PPC ads to gain the interest of consumers who want to invest in trendy services.
Leverage SEO to generate income through your blog
Typically, freelancers use SEO strategies to drive more traffic to their websites or social media accounts and increase people’s awareness of their services.
While this digital marketing strategy can help you gain more clients, Entrepreneur shares that you can also use SEO to drive traffic to your website and get paid through the sponsored content within it. To illustrate, paid advertisements allow you to generate income based on the number of clicks and traffic on your blog, while sponsored content helps you get paid for writing about specific brands or services.
With the help of SEO strategies, you can encourage people to open your website and help you get paid through either your freelancing services or professional blog.
SEO strategies can be a key to your success in the freelance industry. If you use these must-know SEO tips, you won't have to wait long enough before you get new clients and projects.
Related:
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Meet The Writer!
My name is Rosetta Juliana and I have been working in the field of human resources for over ten years. Clearly, my passion lies in identifying how humans form relationships. That's why I've recently taken to working from my laptop while traveling around the world! This allows me to freely form connections with all sorts of people from different backgrounds.
