Specifics to Include on Your Resume as a Franchise Owner
Franchise ownership is a business venture in an organization where an individual can open up a business of his/her own but has the backup of a brand name. Franchisees operate one or more outlets where they are responsible for the running of the business establishment but in strict compliance with the franchisors’ guidelines.
This role is one of business autonomy, but not isolation; the franchisor provides guidance and materials. But, it entails managing employees, finances, marketing, and customers apart from franchise fees and royalties among others. For this same reason, franchisees are given more organized methods to follow together with continual support.
Specifics to Include on Your Resume as a Franchise Owner
There are specific aspects that any franchise owner would want to emphasize while developing their resume, namely business management, leadership, and operation. In line with this, your resume should capture your achievements and capability to effectively run a successful franchise business.
Business Operations and Locations Managed: For this segment, be very particular with the number of franchises that you have owned or operated and the respective locations. Being able to highlight either the single-unit management or multi-unit management detail shows a potential employer or an investor the scale of experience.
Example: “Managed three outlets in [City/State] for which consistent yearly revenues were realized.”
Goals Met: Showcase the accomplishments in relation to the quantifiable business objectives that were attained, for instance, the amount of money earned, the number of customers, or the satisfaction level of clients. Wherever possible, set targets and measure success against them.
Example: “Supplemented annual revenue of $200,000, or 20%, by developing local marketing campaigns and controlling expenses.”
Financial and Operational Management: Show your leadership of money management and financial processes in the business such as budgeting, income, expenses, and profitability. You should not forget to mention your working experience in operational standards and inventory management and your obligation to follow the franchisor’s requirements.
Example: “Over saw a $1.5 million annual financial including purchasing and inventory control and employee payroll.”
Employee Management: Recruitment, selection, training, and administration of employees in a franchise-owned business are typical responsibilities assumed by franchise owners. Also, don’t forget to note the number of teams you have managed and any efforts you have made to enhance the employees’ performance and reduce turnover.
Example: “Managed a staff strength of 20 employees and was able to cut down the turnover rate by 15% through staff development and motivational strategies.”
Customer Service and Community Engagement: It is very important to point out that every franchise depends on good customer service. If you have applied the strategies of customer service or participated in the community to support your business, such details will add value to your resume.
Example: “Launched a customer satisfaction survey feedback program and attained an overall improvement of 10 percent within the first six months.”
Marketing and Sales Strategy: Since most of the franchisees engage in marketing at the outlet level, it is important that you show your relevant experience in this area. List any; Marketing campaigns or sales techniques that you developed that assisted in the expansion of the franchise.
Example: “Implemented local marketing plans which involved tripling retail store traffic through social marketing and other community interventions.”
Adherence to Franchise Standards: First of all, among the most significant responsibilities that a franchisee has is the responsibility to maintain the standards of a company that a franchisor has created. This is why it is important to prove you’re following these standards and/or capable of attaining them.
Example: “Sustained corporate operational performance that was rewarded by recognition of exemplary franchise operation.”
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How to Document Your Franchise’s Success
It is crucial for your portfolio and for others such as franchise investors or business partners that you keep records of the success of your franchise business. Here are a few ways to effectively document your accomplishments as a franchise owner:
Financial Reports: Record all the financials with precision and sustain Profit and Loss accounts, Balance sheet accounts, and Cash flow accounts. These records will also be concrete data about the state of the financial condition of your franchise.
Customer Feedback and Reviews: Engage customers for feedback and ensure that they are documented in the form of surveys, feedback and reviews, and testimonials. Good reviews of your customers can focus on your capacity for servicing customers at a high level.
Employee Performance Metrics: Monitor the performance of employees; these include rates of employee turnover, training compliance, and changes in the efficiency of employees. Such information may indicate your managerial abilities as well as your efficiency in handling the employees.
Sales and Marketing Campaign Results: Keep records and document any campaigns that you use for marketing or sales. These may be in the form of sales growth rate, the rate at which customers are gained, and the return on investment (ROI).
Awards and Recognition: In comprehending this point, you should note that when it comes to paperwork, any award or recognition you have got from the franchisor or the local business fraternity should be included. This will show that you go the extra mile and ensure that you achieve the goal of a successful franchise businessperson.
Operational Efficiency: Record operational advancements that were made during the implementation of your franchise, for instance, reduction in expenses, changes in working hours for employees, or improvements of functions towards efficient franchise operating.
When these specifics are added to one’s resume and backed with evidence of success, one becomes well-positioned for further opportunities as a franchise owner.
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Written by Taylor McKnight, Author for Franchise Direct
