Top Tips To Make Your Business’s Website Stand Out
Draw new and repeat customers to your business by creating and perfecting your website. Which factors will help your site stand out? Read on to learn more.
Whether you’re an established small business owner or an aspiring innovator in your field, every entrepreneur must know the crucial importance of a good website. More business is being done online than ever before, and there are tens of millions of sites out there. How can you make your business’s website stand out from the rest?
Learn more about what makes a memorable website and apply those lessons to your own page.
Choose a Pro Designer
Unless you’re a professional graphic designer yourself, it’s best to put your website in the hands of a seasoned web design expert. They’ll help you tweak templates to make them your own, and if you have an innovative design idea, they can help you make it a reality.
Tip:
Plenty of website builders make it easy for anybody to create their own page without a professional web designer. However, those templates offer limited creative control, and you may end up using the same template as several other businesses. Professional web design will help you stand out from the rest.
Prioritize Content
Do you want your site to rank higher on Google and other search engines? Put high-quality content front and center. Search engine optimization (SEO) services can help you prioritize relevant keywords and phrases, keep your content fresh and active, and minimize fluff or duplicate content that can clog your page.
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Create a Cohesive Brand
When potential customers visit your website, you want them to know what you’re all about from a single glance. Choose the right photographer for your brand to create images that exemplify what your business does and who you are as an entrepreneur. Work with your web designer to arrange images on your page in a sleek and visually pleasing way.
Get Social!
These days, it’s difficult to create an online presence without branching out to social media. Create pages for your business on major platforms like Instagram, Twitter, and Facebook. Use those branding photographs as profile images to tie your pages together and create a “Contact Us” page on your site that links to your socials.
Whether you’re new to the world of small business ownership or are a seasoned entrepreneur looking to give your webpage a boost, these tips will make a world of difference. Your business’s website will stand out if you put in the time and creative effort required.
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Meet The Writer!
Hi! My name is Nadia Ibrahim-Taney and I help people design happy and fulfilling careers through authentic career coaching. My expertise includes career exploration guidance, resume writing, interview prep and LinkedIn profile optimization. My pronouns are She/ Her/ Hers and as a member of the LGBTQ+ community, I focus on how diverse identities impact and influence folks holistically and professionally. Please connect with me on LinkedIn or at Nadia@beyonddiscoverycoaching.com
